Even though I get slightly sad and betrayed thinking of brands like Minimarket that leaves their base (Sweden) to show in another city I can’t help but be proud in way too. Minimarket is just too great to not be all over the fashion scene. Even if this collection is as far away from their […]

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Apart from the end of the show, where the models had less and less fabric to hide under, the show was really good. The clothes was great, even though the amazing layer-on-layer styling might have done a big part of the work. The romantic feeling for spring was present, but slightly stronger with less flowing […]

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Stine Goya didn’t schock me in any way, but they did what they truly do best. And that is patterns. Incredible, innovative, new ways of patterns. The color palette, the pieces, it all came in pure perfection. Loved the show, the setting, the private feeling of the huge apartment with the different rooms and the […]

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For being a very commercial brand, Bruuns Bazaar still have it all going on. Perfect balance between being wearable, trendy, amazing fabrics creating pieces in perfectly flattering cuts. I would describe it as somewhere between minimal and Wow. I could do with the entire collection.
 
 
 

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BZR’s spring collection felt more “back to basic” then normal with as little patterns as possible and big focus on feeling comfortable. Still with some hints of flower patterns to make it all more springy. A trench jumpsuit was at least new for me, but a truth winner in my heart. The whole relaxed, fun, […]

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Rutzou’s ss2011 was all about variation. I loved how they kept surprising us with each and every outfit without getting too messy or loosing the main red line from the catwalk. Everything kind of worked together but in a mismatched way. The pieces was simply beautiful, the silk blouses in particular. The tie-dye yellow silk […]

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Karen By Simonsen was surprisingly good. Girly but in a hardcore chic with attitude way. The clothes was very wearable and the colors sober. Amazing styling, loved the layering and the accessories and even though we’ve seen the bare abs a few seasons now, we’re still not really over it.
 
 
 

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Copenhagen fashion week was amazing and I always love going there to view the new collections. In my opinion, the city has the most exciting fashion in northern europe. Very innovative, very daring, just very danish. Apart from the inspiration on the catwalk, the streets has a lot to offer as well. Love how the […]

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I’ve never been eager of running around at London Fashion Week, but as a true sweed (haha) and a big fan of Swedish brands, these news is great and they make me want to to go LFW even more, and it’s not oooonly to hang out with the amazing Yvan Rodic as previous seasons. Acne […]

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Fashion week by Berns, Stockhom is now officially going to be a “real” fashion week and the main sponsor will be Mercedes Benz. Maybe this will help putting Sweden on the fashion map.
 

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