British designer Katharine Hamnett has launched an eco-friendly swim wear line called the Katharine Hamnett Beach Save the Sea capsule collection. The 14 pieces line is only available at Yoox.com (prices $59-$185) and some of the sale profit will go to benefit farmers in West Africa through the Fashioning a Better Future […]

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When your shopping habits can help with the struggle of saving lives, I’m totally sold : ) This is what I bought from the newly launched Fashion Against Aids at HM.

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Gisele Bundchen will launch her new beauty line named Sejaa Pure Skincare. The line will only contain natural ingredients and recycled paper. The environment friendly products are not tasted on animals and will coast $56-70. Gisele on the cover of Vogue US April issue 2010:

Photo:fashiongonerogue

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Scarlett Johansson has designed a  handbag to help raise founds for the people in Haiti. “I’m thrilled to be collaborating with Mango to promote conscious consumerism and to benefit Oxfam’s Haiti Earthquake Response Fund. By purchasing this bag, which I specially designed, you are helping to provide life saving assistance like clean water to the […]

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Gucci have promised to go green and try to save the rainforest. They have joined forces with the Rainforest Action Network and agreed to stop using paper from Indonesian rainforest as well as avoiding paper from Asia Pulp and Paper. I’m not sure how much difference one single company can create, but at least the thought is […]

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Gap is celebrating it’s 40th anniversary by opening a temporary pop-up store. Gap’s first year of trading was 1969, and to mark that year, the pop-up will only be open for 69 days and 69 hours, very cleaver : ) Their will be special events in the store till the 5th of October and exclusive denim ranges […]

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If anyone missed out on Melissa shoes, it’s a brazilian brand that creates fashion forward eco-shoes in plastic that smells delicious. They’ve been making collaborations with both Vivienne Westwood (high-heeled fragrance pump with heart details) and Zaha Hadid (cool structure ankle strap shoes). Watch Marc Jacobs fiancee Lorenzo Martone spending a day at Nylon TV studios […]

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Vivienne Westwood has been against the climate change for years now and for a new awareness campaign, she designed a “+5″ bag for AmazonLife. She have remodeled her iconic bowler bag to create a eco-friendly version made of only recycled materials. Westwood want to send out the message that Fashion can be eco-friendly. I love Westwoods work and […]

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Supermodel Miranda Kerr has chocked the world by stripping off her clothes in a desperate way to save koala beers. She’s nude on the cover of the Aussie version of Rolling Stone Magazine’s Green issue to help boosting the campaign to save the animals. I think it’s great of the supermodel to try and do something for our […]

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Jimmy Choo is launching a shoe to raise money for Elton John’s Aids charity. 25% of the profits from the capsule collection and accessories will be donated to Simelela Rape Centre in Cape Town. The range includes high-heels, ballet flats, flip-flop’s, clutches and totes. They’ll be available in Jimmy Choo’s store this November and the […]

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