Lanvin for H&M

It is now confirmed so get ready to get very excited: the rumors that circulated around the fashion grapevine yesterday about H&M’s latest yearly collaboration project will be with french fashion house Lanvin is not rumors anymore. It sounds to good to be truth : ) One thing is for sure: and that is that I’ll be camping a week outside of H&M before the launch of the collection the 23rd November. I am obsessed with everything Alber Elbaz put his magic fingers on! My only problem at the moment is to figure out where I will get my hands on this collection. I will be in Thailand taking a Yoga Certificate at the time, so will be in the middle of nowhere with a bunch of fashionable yoga guys meditating. You see how obsessed I am? I’m starting to put up a plan and the news was revealed like 2 seconds ago ha!

“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.” Alber Elbaz, artistic director of Lanvin.

“We are thrilled about Lanvin’s collection for H&M, it is such an exciting moment. Lanvin will bring to H&M a luxurious French tradition that is also modern and playful. It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men. The launch in November is going to be full of wonderful surprises.” Margareta van den Bosch, creative advisor at H&M.