17-year old model Georgia Jagger has been named the new face of Rimmel London. She will front their s/s 2010 campaign together with Coco Rocha. It’s the first time the brand have such a young model as their front-face. Previous models for the brand is Kate Moss, Sophie Ellis-Bextor and Lily Cole.
“We needed a wider palette of faces to show the makeup results of our new products. Rimmel embodies the London look, which is very resonant with young people all over the world who look to London as a centre of multiculturalism and freedom of expression. Georgia is edgy, experimental and provocative.”