The name Elin Kling is probably not very familiar to many of you, but this girl is actually Swedens biggest fashion blogger. Or it feels very tiny to just call her a blogger, she’s always on the run and have a thousand things going on constantly. Her latest thing is to design a pair of jeans for Levis. Hey, that’s harder than it sound and the fact that a fashion blogger turns designer is quit huge. Will this Swedish trendsetter create a new trend: Is it bye bye to celebrities becoming designers and instead welcoming the blogger becomes designers? I think it’s to early to say and I do have to add that bloggers in Sweden are very powerful. As powerful as any fashion editor for a well-known magazine is. I was very surprised to see that front row at Fashion Week by Berns back in June, was filled with, believe it or not, fashion bloggers. It must be a Swedish thing! Anyway, you can find Elin Kling’s jeans at NK in Stockholm and Gothenburg.
