Minimarket S/S 2010

August 6th, 2009 ·

by Iman Abbas


Stockholm-based Minimarket consists of three sisters who love matching up sex and sophistication for your viewing pleasure. After seeing a sneak-peak of the collection back in June during Fashion week by Berns, I had very high expectations. And I promise you that I wasn’t disappointed, not a bit. Different city means different style and accent and what they delivered was a way of looking back in time. At first sight, there was something that evoked the 60’s -sober and chic and still very provocative. But this was a modern translation of the good old times. We saw a lot of strong colors match together in a way that would make your environment notice you. The hats, that came in all different kinds of models and colours remind us of horse-riding. Be aware that this hats is strictly for the brave woman. Fairytales and magic go hand-in-hand with cosmopolitan finesse in their highly innovative womenswear collections. 

 

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1 response so far ↓

  • 1 Floating Line » Labelqueen // Jan 10, 2010 at 4:41 am

    […] Photoshop wird sehr oft dazu genutzt, Models und Celebrities künstlich und unnatürlich perfekt aussehen zu lassen. Die Haut wird geglättet, die Lippen vergrößert und die Wangenknochen hervorgehoben. Minimarket wollte die Bilder aber ganz andere Ergebnisse. Also drehten sie  den Spieß einfach um und nutzten das Programm, um etwas Verrücktzes zu kreieren. Nach Haifisch-Köpfen und Blockfarben widmen sich die Schweden verschwommenen Linien. […]

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