OMG, what happened to Beyonce’s skin in the new ad campaign for L’Oreal Feria color? She is white! But L’Oreal claims that they have not done anything to her skin-color. They actually denies that they have been lightening Beyonce’s skin in the new ad. But, hello, we are not blind. Something have been done because she is not that white normally. Compare the ad from 2008 for Feria Hair-colour and the ad from 2005 with Beyonce in the campaign for L’Oreal’s Glam Shine Lipstick.