Kate Moss has been modeling for Rimmel for the past 7 years. But now, pop star Sophie Ellis Bextor is taking her place when they are looking for a younger face to sell there products. According to rumors, Bextor has already signed a 3-year contract with Rimmel and will do two campaigns per year for them. She is already finished with recording the first TV advertisement. There has also been rumors that Alexa Chung is the new face of Rimmel and NOT Sophie.  Kate almost lost her contract with Rimmel, when pictures of her snorting cocaine with ex-boyfriend Pete Doherty was exposed.